Friday, May 19, 2006

Age of Christ


InBev is selling Rolling Rock to Anheuser Busch. Worse yet, they're selling the Latrobe, PA brewery separately, no doubt because AB wants to start brewing Rolling Rock at the same facilities where it brews the rest of its shitty-ass beers.

I went to college in PA, and since I didn't really drink in high school (so much easier to get pot than alcohol in high school), Rolling Rock was my first real beer experience, and I still have a soft spot for it. Even now, when I go in a bar, and I see they have RR, I always order it. It makes me feel good to order it.

Brand loyalty, the marketing people call it.

Anyway, there's always been something special to me about the painted green glass bottle and its tasty contents, to say nothing of the enigmatic "33." So many memories. Like the time me and my girlfriends got booted from the Rathskeller after finals for tapping the bottles in our pony case.

I stuck with you, Rolling Rock, even after the Latrobe Brewing Company sold you in '87 to InBev. Because you were still brewed in the Latrobe Brewery. But now...how can you taste the same, being brewed in St. Louis, or wherever? You can't. The water is not the same. You can't be the same. And you won't.

So I guess I need to get my ass over to Smart and Final and stock up on some Rolling Rock.


P.S. My favorite song reference to my favorite beer? Banquet Hall's haunting "33."

7 comments:

GETkristiLOVE said...

Ahhhhh yes, RRS at the Rathskeller - home of the Guiness book of world records for the most beer drank in a 24 hour period (at least back in the 80's).

You gotta love a place that has no pitchers of beer - only cases. You could always spot a freshman who was too inexperienced to carry their own bottle opener and had to spend the five bucks to buy one at the Rath.

Spooney said...

also, if you didn't notice. The Rathskeller opened in 1933.

& thanks for the plug baby
"33" !!

vikkitikkitavi said...

True enought, although almost every shithole bar in America opened in 1933. Big year for that.

yo sisters cubemate said...

Can't hold a candle to the adventure that was drinking Mickeys big mouths! Horse piss beer and you risked loosing a finger pulling off those godforsaken tops...

Grant Miller said...

You drunk as hell!

Spooney said...

"The company, the nation's largest brewer, said it will begin producing Rolling Rock and Rock Green Light in August at its Newark, N.J., facility, one of 12 Anheuser-Busch breweries across the country. The plant where the beer has historically been brewed, in Latrobe, Pa., and which employs more than 200, will be sold, InBev USA said."

New Jersey, closer than St. Louis

vikkitikkitavi said...

Oh, yeah, because the water in Newark produces a really superior beer.